Storytelling & Branded Content
Storytelling & branded content
It is about the narrative, the compelling characters, the single driving idea, making people feel things and being authentic.
At 1 Minute 40 Media, we believe that behind every person, behind every organisation, behind every product, there is a story worth sharing of how it got there. We craft stories around the human experience through narrative and documentary branded content. With roots in journalism and reporting capabilities, we focus on discovering the human value story behind your brand and product.
BMW Ireland
Aviva Ireland
The power of one voice has the power to create movements.
We believe in great stories and are passionate about bringing them to life.
We use practices & tools from different disciplines to convey a more engaging experience.
We aspire to create a better world, one story at a time.
FTB - AIB Rebranding
Visual evidence + context + purpose = storytelling
Creating memorable stories starts with a method we perfected over the years:
©1Minute40 Media
Dublin City Council and its partners commissioned 1 Minute 40 Media to produce a video to raise awareness about the importance of Dublin Bay’s Biosphere conservation in the context of Brent Geese migration. Dublin City Council’s target audience is Dublin residents as well as visitors from other parts of Ireland and abroad.
Alpha 1 is a rare disease so testing for cases in Ireland is vital for research to find a cure for this debilitating disease. The challenge for the foundation was to raise awareness and convince Irish people with symptoms relating to Alpha-1 to be tested so the illness is not mistaken for chronic pneumonia or other respiratory conditions. The Foundation requested 1 Minute 40 Media to provide a video that would incite people to be tested through a straightforward blood test.